Breathing Earth is an online world map that gives you
a country’s population, birth and death rates, and how much CO2 it
emits.There’s a ticker on the side showing the number of people that have been born, how many have died, and how
much CO2 has been emitted since you opened the URL. As you watch, the
countries change from beige to yellow, to flashing red as they emit
''Sitting on a grass lawn may be pleasant, but it isn’t always elegant
when you’re wearing nice clothes or you have back problems. The people
at Japanese design firm Mindscape
have taken the Chia Pet model and applied it to some pretty rad lawn
furniture. Now you can have the best of both worlds — the soothing,
chlorophyll-filled softness of grass and the ergonomic comfort of
THE PROBLEM. According to a recent
study, 386 million pounds of textiles enter the NYC waste stream
annually, representing close to 6% of total waste.
Wearable Collections provides a no cost, turn-key solution to recycling
clothing within residential buildings in NYC. We handle all the
logistics from placement of bins and promotion within the buildings to
scheduling weekly pick-ups.
Through our established network we distribute your discarded clothing
around the world to people who need it, enabling us to raise money for
WWF via Core77 WWF (World Wide Fund for nature) in the UK has come with a report on deeper luxury. An interesting read for anyone who is involved in the industry of jewelry, accessories, cosmetics, clothing, etc.
WWF-UK ranked the world's largest luxury groups (featuring brands such as Gucci, Yves Saint Laurent, IWC, Garnier, Louis Vuitton, etc.) on their social and environmental performance, as well as analyzing relevant attitudes in the luxury industry. Luxury is about being and having the very best! It's not about following a brand because everyone else does!
With the report WWF-UK urges luxury companies to put sustainability issues at the heart of their business strategy and to benchmark their progress.
The report is written by Jem Bendell and Anthony Kleanthous, and published by WWF-UK in November 2007, the full report is available for download free of charge here: WWF Deeper Luxury Report (pdf)
Launched just before the holidays, Los Angeles-based nvohk aims to
create the first community-managed, environmentally conscious,
surf-inspired clothing company. It is currently recruiting a minimum of
20,000 members (capped at 40,000), each of whom will contribute USD 50
in exchange for the chance to co-develop the nvohk brand. Members will
make major business decisions including logo, web and product design
along with advertising; they'll also receive 35 percent of nvohk's net
profits in the form of points that can be redeemed to purchase
products, as well as 25 percent off all nvohk goods. nvohk, meanwhile,
will donate another 10 percent of its net profits to environmental
organizations selected by its members.
Brendan Lynch, nvohk's president, explains: "Consumers are concerned
with the environment and want to be associated with brands that are
too. With nvohk, members have the opportunity to make critical
decisions that not only affect the direction of the brand, but also
make a positive impact on the world around them."
nvohk has just started to recruit members, with only 400 or so
signed up by early January, so it's still too early to tell whether it
will meet its target number. Assuming it does, however, this will test
the power of the crowds on a new level. Joint corporate decision-making
by tens of thousands of people should make for an interesting ride; on
the other hand, with a common interest in surfing and a shared concern
for the environment, they just may have what it takes to make it fly.
One to watch!
I'm very curious to see how this will work out. It's a great business idea. 20,000 x 50 USD = 1 million USD...that is definitely enough money to start an eco-conscious clothing line.