From the NYT
Bottom Line for (RED)
By Ron Nixon for the New York Times
Published 6 February 2008
Excerpt:
Just over a year ago, the rock star Bono
started Red, a campaign that combined consumerism and altruism. Since
then, consumers have generated more than $22 million to fight H.I.V.
and AIDS in Rwanda by buying iPods, T-shirts, watches, cologne and most
recently — as anyone who watched the Super Bowl knows — laptops, with all of them branded “(Product)RED.”
According
to Rwandan officials, Red contributions have built 33 testing and
treatment centers, supplied medicine for more than 6,000 women to keep
them from transmitting H.I.V. to their babies, and financed counseling
and testing for thousands more patients.
Yet detractors say Red
has fallen short. They criticize a lack of transparency at the company
and its partners over how much they make from Red products, and whether
they spend more money on Africa or advertising.
Full article here