By Sean Leow From PSFK Shanghai
''During the 1970s, Warrior (回力) brand sneakers were the hottest shoes
in China — its bright, clean design a sharp contrast to the drab
homogeneity of Communist China. Continuing into the 1980s, the shoe
remained a status symbol for Chinese teenagers who were well-off enough
to don a pair of famous Warriors.
But as China opened up economically, so did the marketplace for
sneaker brands. While the 50 year-old Warrior name was still well-known
in China, it was no longer well-known as one of the premier Chinese
brands. Instead, Warrior shoes became the shoe of the working class —
worn by poor construction workers, elderly women and rural citizens
looking for a pair of cheap, durable shoes, not an expensive brand name
(and mark-up).
Fascinated by this story, a graphic design student from China
recently released a photography book which features people wearing
Warriors in various areas of China. Each copy of “Book of Warriors”
comes with a pair of Warriors. The author, Shumeng Ye, hopes to use the
Warrior brand “to tell the story behind the shoes and show a different
side of China. Not the industrial and economical power, but the daily
life of a country with its own distinctive sneaker culture.”
Interestingly, Warrior-type shoes are making a comeback among the (ironically) hip set, who covet the relative obscurity of the
Warrior in Western culture. In Europe, a similar shoe retails for EU
40-50, which is a significant markup over the China price (EU 2-3).
Below are a couple of Shumeng’s Warrior pictures along with the cool retro packaging that some Warrior shoes come in.''
(Pictures from Warrior website)