From the Matter Box via Notcot.org
From the Matter website:
Matter is a box full of interesting stuff–a way for companies to talk to people by giving them things.
Matter works a little like a magazine by creating specific boxes for
different audiences, except each bit of 'content' is in fact a
different object each created by a different company. Matter works with
each company to create items you'll enjoy getting, which might be
something that explains what the company does, its ideas or its values,
or simply something to try out.
Matter is a refreshing interlude to the fast-moving blur of modern
media. It's stuff you can read, play with, or try at your leisure. But
becasue Matter is carefully created it's also a thoroughly modern
concept–it's advertising you'll want to keep.
Hi! thanks for linking to my video. I wrote about it briefly on my blog, too.
Posted by: Andy Piper | February 04, 2008 at 01:55 PM